Is your CRM strategy advanced enough for artificial intelligence?

In his latest novel, Machines Like Me, Ian McEwan reimagines what 1980s Britain might have looked like if certain iconic events had swung a different way: Argentina winning the Falklands war; Margaret Thatcher battling Tony Benn for power. And then there's the catalyst for the book – what might have happened if Alan Turing had achieved a major breakthrough in the field of artificial intelligence. As with most visions of AI's future – or hypothetical past – the author speculates a dystopia in which sentient, anthropomorphous robots are embedded into our everyday lives. The pros and cons of AI are debated at an ethical and moral level; with less credence given to the practicality or the technological constraints. Whilst undoubtedly a necessity for a science fiction novel, in the real world, this lack of practical consideration for AI and the related constraints has been responsible for a huge amount of hyperbole in the enterprise technology market; especially in relation to CRM.