How AI Will Alter the Digital Marketing Landscape

There is no shortage of marketing buzzwords with short-term industry hype. When I first heard about the intersection of AI and marketing, while working with a machine-learning startup out of the Bay Area, I assumed the use of bots in marketing would follow suit as a buzzworthy concept that would quickly run its course. Fast-forward five years, and it's evident that AI and its related technologies will run parallel to nearly all marketing tactics in the future. Here are three unexpected ways that the adoption of AI is currently shifting and will continue to accelerate the evolution of the marketing landscape over the next three to five years. Perhaps the greatest potential benefit of AI within the context of marketing, sales, customer support and business in general is the capacity for it to reduce what is known to psychologists as "cognitive load."