Artificial intelligence both a benefit and a risk to Australian businesses

Artificial intelligence (AI) has burst onto the business scene, lauded as a technology advancement that will enable greater efficiencies, personalisation, accuracy and precision. AI has and continues to change the way consumers interact with online services. Numerous Australian companies have responded to this by integrating AI technologies such as chatbots into their business offerings to better service customers online. Voice recognition technology has also taken off, now offered in most smartphone devices. This technology is changing the way consumers browse, search and navigate the web.