The Future Of Sales And The Pervasiveness Of Technology

I was recently a guest speaker at the Sales Leadership Conference organized by Dr. Karen Peesker, Co-Founder of the Sales Leadership Institute, a department at the Toronto Metropolitan University (formally Ryerson University) in Toronto, Canada. The conference was hosted by the Ted Rogers School of Management at Toronto Metropolitan University (Formerly Ryerson University) in collaboration with HEC Montreal and Ivey, funded by SSHRC, IT World Canada, Microsoft, DHL, Rogers, RBC, CPSA, and other community leaders. The conference goals were to bring university professors, students, industry leaders, and academicians to share their learning programs, identify gaps and requirements to advance the sales profession and most importantly, tackle a vision for the future of sales. The strongest theme of the conference was the business imperative for advancing digital literacy, data literacy and ensuring that technology was firmly embedded in all sales learning programs. Digital literacy is best defined as an individual's ability to find, evaluate, and clearly communicate information and knowledge through using diverse digital platforms.