How Data Drives Success In Customer Engagement Journey - CXOtoday.com

Launching a webstore in 2017 has become easy. Despite that, growing and scaling an online business remains extremely difficult even for the most seasoned brands and eCommerce experts. Ecommerce sales are growing, often at the expense of retail store foot traffic, but many retailers are struggling to capitalize on their digital sales channels. The secret to success is no longer just to get it out there and see how it performs. The most successful retailers are strategic and targeted in their efforts, both offline and online, incorporating sales strategies as well as data to gather a deeper understanding of their customers.