How UBS built its 'robo advisor' SmartWealth like a fintech startup

How can big banks keep up with nimble fintech startups trying to eat their lunch? One strategy is to act like them -- if you can't beat'em, join'em. "What we tried to do with SmartWealth is to be like a fintech, to go at that pace but within a large organisation," UBS' Shane Williams told Business Insider during a recent interview. "It's trying to get the best of both worlds." Williams is the co-head of UBS' recently launched online wealth manager, SmartWealth, which lets people gain access to the Swiss bank's investment expertise with as little as £15,000 ($18,915) to invest.