AI, AR/VR creating entertainment industry of tomorrow - Business - Chinadaily.com.cn

LOS ANGELES - "With good data, everyone can know their audience," said Steven Wolfe Pereira, Chief Marketing Officer (CMO) of Quantcast. "AR/VR helps build tools for the future," Google's Spotlight Stories Executive Producer, Karen Dufilho, told Xinhua, in the same meeting room. While Suzy Deering, CMO of eBay, retorted, "and the future is tomorrow." At the industry summit hosted by Variety in Los Angeles Thursday, industry leaders shared a comprehensive and exciting vision of how AI marketing analytics and AR/VR technologies are impacting on the entertainment industry. "The industry has changed more in the last 18 months than it had in the previous 18 years," keynote speaker, Les Moonves, Chairman and CEO of CBS, told attendees. "This is the Golden Age of Television.