3 ways Apple needs to improve Siri

The question I've been asked most frequently by reporters in the last couple of weeks is whether Apple's Siri personal assistant is behind its competitors, and whether it can catch up. The answer is more complicated than just yes or no, and having some context for next week's Apple's Developer Conference is important for properly evaluating the announcements. First, many comparisons at the moment are of apples and oranges (no pun intended). We're at a particular point in the calendar where all the other major consumer tech companies have already held their developer events this year, so we're comparing their 2016 products (including announcements of products that aren't yet available) to Apple's AAPL, 0.80% versions from 2015. Moreover, many of these new products aren't actually available yet, and won't be for months.