Digital Health Update

Investment into the digital health market topped 4.5 billion in 2015, and we are seeing an acceleration of investment in 2016. According to StartUp Health, investment into the digital health market for the first half of 2016 reached 3.9 billion. Early-stage innovation made up more than 65% of deals, with the majority of investment capital it going into Series A rounds. As of July, patient and consumer products, which include wearables, are leading with over 960 million invested in this sector, followed by wellness at 854 million, personalized health at 524 million, big data/analytics at 406 million and workflow at 328 million. Digital health research and population health are at the bottom of the start-up health company's list, with 65 million and 55 million, respectively. It's no surprise that we are seeing digital health M&A activity coming from tech giants such as Google, Apple and IBM.