Hey Zuck, Get Those Robots out of My Social Feed

Mark Zuckerberg's keynote presentation at the Meta Connect event this week started late. The delay was on-brand for the company's decade-long project to make virtual reality mainstream. Back in 2014, a demo of the then-primitive Oculus VR headset hit Zuckerberg like a lightning bolt, and within weeks he owned the company. He started talking about how a digital version of reality was going to be the next computing paradigm in about, oh, five or 10 years. For a time there was a lot of excitement about an impending Metaverse, but the buzz is now barely audible.