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Domino's Pizza Enterprises will from Monday be tracking customers en route to in-store pickup, when it launches its On Time Cooking concept Australia-wide. Speaking in Sydney on Thursday, Domino's Group CEO and Managing Director Don Meij said the idea behind On Time Cooking was to ensure food is not sitting around in store getting cold before the customer is able to collect it. When placing their order, the customer will tell Domino's how they are getting to the store and their order will only commence when the customer has entered the "Cook Zone" -- a dynamically updated virtual zone around the store that represents the current store lead time. If the customer has told Domino's when ordering that they will be walking to the store, Domino's will receive a notification when the customer has entered the Cook Zone, with their smartphone or smartwatch device communicating via GPS location tracking to the store. According to Meij, the concept builds on the company's existing GPS Driver Tracker initiative, which Domino's launched early last year in partnership with Navman Wireless.