SAPVoice: Your Mercedes-Benz Dream Car Is One Machine Learning Algorithm Away

There's a supremely easy way to find the Mercedes-Benz of your dreams on the horizon, and I watched its premiere at the SAPPHIRE NOW 2018 event. Called the car detection app, this working prototype was a pitch perfect reflection of Daimler's evolution of the iconic Mercedes-Benz brand for a digital-first customer experience. I caught up with Robert Kriehs, Senior Solution Architect at Daimler, who shared the entire back story. "Whether someone is a first-time or long-time Mercedes-Benz customer, we want to provide them with a completely digital sales experience," said Kriehs. "We've already connected our customers with Mercedes me services using social media and mobile. Machine learning is the next innovation, meeting a new generation of drivers where they live, work and play with personalized, immediate services."