How Influencer Marketers Benefit From Cloud Based AI - Small Business Trends

Influencer marketing has now become a key tool in the overall marketing mix used by brands. This is because it delivers more return for your ad dollars. With influencer marketing now a proven strategy, marketers are using cloud-based Artificial Intelligence (AI) solutions to process and act on all of the data being generated by consumers, influencers and brands to reach their target audiences. And as influencers continue to increase the amount of "influence" they command over consumers, marketers have to use technologies which allow them to monitor all of the metrics in social media, websites, and blogs as well as the devices they use on different platforms. A report from Rhythmone revealed 69% of consumers are likely to make a purchase if a product is recommended by someone they follow, and 92% of them have made a purchase after reading about a product on their favorite blog.