3 ways artificial intelligence is transforming B2B marketing

We're just a couple of months into 2017, and you may already be sick of hearing about the latest overhyped marketing trend: artificial intelligence (AI). Before you sigh and think, "Really, another one?" AI can mean a lot of things, from self-driving cars to Siri and Spotify. But basically, AI is really about taking basic tasks that humans do and automating them. And since there are a lot of hands-on processes in B2B marketing, there's a big opportunity for AI to make an impact.