Unlocking Opportunity in The Metaverse - TechNative

The Metaverse is being touted as the next iteration of the internet, supporting ongoing online 3D virtual environments where virtual experiences, real-time 3D content and other related media are connected and accessible through VR/AR, as well as through classic devices such as PC or mobile. It's essentially an immersive Web3 internet – Web3 being the idea of a new kind of internet services that is built using decentralised blockchain. With this new technology, users can meet in virtual spaces, represent themselves as avatars and share virtual objects.. Gartner predicts that by 2026 a quarter of people will spend at least an hour a day in the metaverse for work, shopping, education, social or entertainment. And 30% of organisations will have products and services delivered via the metaverse. However, despite the predictions, a recent YouGov survey revealed that just 37% of UK adults claim to be confident about describing the metaverse to others.