PI Predictions: Marketing Will be All Over AI (No, Really)

In preparation for the new year, PerformanceIN continues its annual tradition of connecting with performance marketing experts to get their single biggest prediction for the industry in 2017. In this piece, Steven Ledgerwood, MD at Emarsys, sees artificial intelligence being a big hit among marketers, starting from next year. Today's customer has a massive amount of choice when shopping. However, they are increasingly busy and constantly on the move, which makes it difficult for brands to stand out in an ocean of available products and offers. How can marketers create personalised offers for their customers in 2017, especially when considering the current explosion of shopping channels and enormous amounts of customer data?