CUA partnering with startups to bring AI to members ZDNet

Member-owned financial services provider CUA is currently piloting a chatbot for its health insurance business that Head of Digital Innovation Melissa Witheriff said helps customers move through the process of purchasing insurance. Speaking at D61 LIVE in Brisbane on Tuesday, Witheriff said that CUA is pushing itself into emerging technologies such as AI, and is doing so with the help of partners, in particular fintechs. "Because we're a small organisation, or relatively small, we need to innovate through partnerships, whether that's with universities, corporates, or the fintech ecosystem," she explained. "In this situation, we're partnering with fintechs to be able to bring AI into the experience that we offer for our members." Specifically, CUA is working with AI-focused Flamingo and the Sydney-based firm's virtual sales assistant Sam.