Ysance Stories, the First AI Martech Engine for Omnichannel Retail Released

Ysance, the provider of people-based marketing platform, has announced the launch of Stories, a cutting-edge AI-centric marketing engine. The latest AI martech tool will help marketers analyze and influence omnichannel customer journeys. Ysance, founded in 2005, will launch the Stories at the National Retail Federation's (NRF) Big Show in New York City, January 15-17, 2017. Marketers have a hard time understanding the kind of experience customers expect from their first interaction with the brand. No matter how good the product is, a poor or even an average customer experience can severely dent the marketing campaign.