Artificial intelligence in the fashion industry

Research being carried out by a research team around Professor Ohbyung Kwon at Kyung Hee University and Dr Christine (Eunyoung) Sung at Jake Jabs College of Business and Entrepreneurship, Montana State University, involves examining consumers' evaluations of fashion products designed using generative adversarial networks (GANs), an Artificial Intelligence (AI) technology. They analyse consumers' buying behaviour and offer practical advice for businesses that are considering using GANs to develop products for the retail fashion market. Artificial Intelligence (AI) technology is changing the retail landscape. Generative AI is being used to produce creative outputs; tasks that have traditionally been considered exclusive to humans. In particular, generative adversarial networks (GANs), an Artificial Intelligence technology, powerful machine learning models that can generate realistic images, videos, and voice outputs, are successfully performing creative tasks previously considered unique to humans.