Here's how to boost your marketing game with AI

The advent of new algorithms, faster processing, and massive, cloud-based data sets is making it possible for companies in all industries to experiment with artificial intelligence (AI), said a report by eMarketer. Without even realizing it, people have become accustomed to interacting with AI. "When you use Facebook or Google or Apple, you're using it," Karim Sanjabi, executive director of cognitive solutions at independent media agency Crossmedia told eMarketer. You probably interact with AI 30 or 40 times a day and may not know it." Advertisers such as Google and Facebook have machine learning capabilities built into their systems. AI is also heavily influencing the marketing world, but companies must go beyond the hype and ensure AI is working directly for them. "The Artificial Intelligence Marketing (AIM) market like other markets, is currently enjoying decreasing costs in new technologies such as AI, AR and VR.