How Machine Learning Will Be Used For Marketing In 2017 DrakeHub

In my 25 years of working with large datasets, from developing early machine learning algorithms for multimedia systems in the 1990s to optimizing the email marketing infrastructure at GSI Commerce in the 2000s and now applying machine learning to big data to find actionable insights in real time, I've seen the convergence of machine learning and marketing firsthand. This year, I'm excited to see how machine learning (ML), an artificial intelligence (AI) discipline geared toward the technological development of human knowledge, has impacted the marketing big data ecosystem. I'm also intrigued by how much room I see for growth in the future. Machine learning techniques are being used to solve many diverse problems, and we stand to benefit as we move towards a world of hyper-converged data, channels, content, and context -- having the right conversation at the right time with the right person in the right way. For us marketers, ML is about finding nuggets of "predictive" knowledge in the waves of structured and unstructured data.