Emerging Affiliate Marketing Trends in the New Year

As companies launch new initiatives, it's crucial to examine emerging affiliate marketing trends in the new year to ensure success for your brand. According to Statista, affiliate marketing spend in the US is projected to reach $8.2 billion in 2022, which is up by $5.4 billion compared to 2017. Retailers turned to ecommerce during the pandemic, therefore expanding possibilities for affiliate marketing as a whole. Even with constant changes in the digital atmosphere, the affiliate model will continue to grow and develop alongside the evolutions of the digital world. To run a successful affiliate program, it's important to stay on top of emerging trends.