Virtual Try-On Is More Than A Pandemic Trend And These Brands Are Reaping The Rewards

Snapchat's new augmented reality (AR) features allow real-fit try-on from major fashion brands Throughout the pandemic, virtual try-on has offered a sweet sense of relief to fashion and beauty brands unable to demo their products offline. From seeing how a new pair of sunglasses might look on your face to testing new lipstick shades out in anticipation of a mask-free future, these AR- and AI-enabled experiences have brought a small part of the traditional retail experiences to lockdown. Even retailers like Wayfair and IKEA rolled out 3D and augmented reality furniture visualization tools so shoppers could'try before they buy'. Only, they haven't all been brilliant--particularly where fashion is concerned. In'real life', dressing rooms are the heart of shopping experiences.