Chatbots can learn what you like - Raconteur

It sounds absurd to think artificial intelligence could be used to generate a more human-like customer experience. But that's exactly how it's now being used. AI analyses huge amounts of behavioural and emotional data in a bid to communicate with us and deliver brand experiences that are more personalised and predictive. When Unilever turns to an AI bot to boost Lipton tea sales, GlaxoSmithKline uses machine-learning to dispense flu advice through interactive ads and Dutch airline KLM trials machine-learning in its social media chatbot for flyers, you know times are a changing. "AI is offering retailers new ways to make shopping hassle free. Modern cognitive systems can understand, reason, learn and interact in similar ways to a human being. This is a very fast-moving area," says Tony Maile, European retail leader at IBM Cognitive Solutions.