Dear marketers, here are 10 artificial intelligence trends to watch out for in 2017 - ET BrandEquity

Picture source: ThinkStock Zenith has unveiled 10 trends that show how Artificial Intelligence (AI) will help to power the consumer journey in 2017, driving engagement opportunities and effectiveness for marketers. AI is the ability of machines or computers to emulate human thinking or decision making. A key area within AI is machine learning and Zenith's 2017 trends build on the network's groundbreaking automation of digital planning, unveiled earlier this year. Using bespoke algorithms, a team of data scientists and strategists from Zenith developed sophisticated machine learning technology that enabled the network to create an'automation loop': data collection, attribution and planning changes across multiple touchpoints – all done automatically. Tanmay Mohanty, Group CEO of Zenith India said that the year 2017 appears full of possibilities.