Mystore-E uses AI to inform product recommendations in retail settings

Futurists say in-store shopping experiences will be highly personalized before too long. Salespeople will know your likes and dislikes seemingly off the top of their heads, and they'll know to highlight the items you're most likely to find attractive. Artificial intelligence (AI) can help drive that kind of bespoke experience, and Mystore-E intends to establish an early foothold in the market with an adaptable, on-premise platform designed for retail outlets. It's well on its way: The two-year-old Tel Aviv startup recently raised $2.2 million in a seed round and secured an exclusive partnership with Signet Jewelers. "Mystore-E cares deeply about the future of … shopping," CEO Asaf Shapira said. "Our goal is to create a personalized shopping experience that benefits retail stores, while also catering to the customers' wants, needs, and style preferences."