CUA improves its customer experience with Flamingo Ai

CUA is continuing to invest in customer experience (CX) and digital innovation with the extension of its virtual assistant trial in its health business. Encouraged by the success of'Sam', the virtual sales assistant for health insurance, CUA Health has signed on with Flamingo Ai to extend the artificial intelligence (AI)-powered assistant's use. This follows Australia's largest credit union also expanding the implementation of the member experience program in April. CUA piloted Confirmit's'Fast Track for Contact Centres' in CUA Direct call centres before expanding the program to include in-branch feedback. CUA Health has been trialling Flamingo Ai's technology live with potential health insurance customers for the past two months.