Artificial Intelligence for Better Customer Service: Reward Loyalty and Manage Churn

It is an accepted reality of doing business that customers come and go. Loyal customers might stay with you longer than new customers, but sooner or later they will churn. The idea then is to keep on increasing the tenure of each customer with the right customer engagement strategies. It is key to use Machine Learning for understanding your customers and reducing attrition. Churn or attrition rate is the number of customers who have used your products or services in the past but are not going to continue using them in the immediate future.