Enhancing recommendation filters by filtering on item metadata with Amazon Personalize

We're pleased to announce enhancements to recommendation filters in Amazon Personalize, which provide you greater control on recommendations your users receive by allowing you to exclude or include items to recommend based on criteria that you define. For example, when recommending products for your e-retail store, you can exclude unavailable items from recommendations. If you're recommending videos to users, you can choose to only recommend premium content if the user is in a particular subscription tier. You typically address this by writing custom code to implement their business rules, but you can now save time and streamline your architectures by using recommendation filters in Amazon Personalize. Based on over 20 years of personalization experience, Amazon Personalize enables you to improve customer engagement by powering personalized product and content recommendations and targeted marketing promotions.