Optimizing Web sites: Advances thanks to Machine Learning

You can now efficiently determine the appeal of many thousands of alternative Web site configurations, thanks to the new life machine learning methods have breathed into a mostly dormant analytical approach. Before we get into how this works, let's look at what we can do. For instance, here is a slightly disguised Web page. There many elements that could be varied, and in the simplified example in Figure 1, there are five. Two of these elements are varied in five ways and the remaining three in four ways.