Who Is Your New Marketing Target? Machines!

The Internet of Things together with changes in consumer-buying habits are set to have profound consequences for marketers. Connected devices are growing at an astonishing rate. Cisco's latest Visual Networking Index has predicted that, by 2020, there will be 26 billion connected devices across the globe, up from 16 billion connections in 2015. This is a trend that will revolutionise many aspects of life--not least, commerce. At Salmon we've termed this new era of retail "Programmatic Commerce" and believe it to be one of the most significant trends on the horizon for marketers in the digital age.