xiQ Announces Genpact Has Deployed Its Watson-Powered Market Intelligence Platform

LOS ALTOS, CA--(Marketwired - May 11, 2016) - Today, xiQ, a leader in real-time personalized market intelligence, announced that GE-spinoff Genpact (NYSE: G), a global leader in digitally powered business process management and services and architect of the Lean Digital enterprise, has deployed xiQ's Marketing Intelligence Platform, powered by IBM Watson. The platform is enterprise-wide and is applied to its global leadership, sales, marketing and industry business unit executives. By implementing the cognitive computing-powered xiQ platform, Genpact is now able to identify real-time market intelligence that further strengthens its ability to support client growth, efficiency and business agility. "Thought leadership is a key driver of Genpact's'Lean Digital Transformation' vision," said Gianni Giacomelli, Chief Marketing Officer and SVP of Product Innovation, at Genpact. "xiQ delivers real-time market intelligence to our leadership team, reducing the time to process critical information while improving decision making. With xiQ, we have digitalized the process of keeping our teams on the cutting edge, winning customer confidence and driving business growth."