What is a good data science use case?

Almost all industries can benefit from data science, which is reflected in the fact that currently most businesses significantly increase their data analytic capabilities. It is easy to find many high-level descriptions of possible data science applications like fraud detection, predictive maintenance or recommendation systems. These descriptions mostly use buzz words such as AI, data science, machine learning and deep learning along with superlatives about their business potential. However, when it comes to real, tangible data science applications, business units often struggle with the evaluation and prioritization of use case ideas. Use case evaluation should always start with understanding the problem from an end-user perspective.