Council Post: How Machine Learning Is Shaping The Future Of Advertising


Wendy Gonzalez is the CEO of Sama, the provider of accurate data for ambitious AI. Once associated with big New York City offices, patriarchal workplace culture and multi-million dollar budgets, the advertising industry has evolved considerably in the past century. Now diversified and modernized, remnants of the mid-century Madison Avenue advertising ecosystem are few and far between. But what's caused this shift? Industry leaders will be quick to tell you there's at least one tool that's been especially vital to this evolution: artificial intelligence (AI).

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