How Artificial Intelligence Is Helping Companies Identify And Nail New Product Opportunities

Artificial intelligence is helping companies identify new product opportunities and iterate quickly to get them closer to perfection in a number of different ways. What follows are some of the most exciting examples of how artificial intelligence is being used at different stages of the new product development process, and different approaches to deploying the technology. Jordi Torrent, Open Innovation Manager at Damm, a multi-national brewery based in Barcelona with activities in other sectors including logistics and distribution, shared how AI is being utilized in the beer industry. British start-up IntelligentX developed a line of beers using AI. They worked with the machine learning firm Intelligent Layer and the creative agency 10X.