Artificial intelligence: coming soon to a service near you

The prospect of lower costs and bigger markets is driving the adoption of AI in retail banking and wealth management, writes Aggie Anthimidou. It doesn't take a super computer to work out that artificial intelligence is going to make banking more effective. Banks have been using basic customer data to sell more products to the right people for decades. The ability to crunch more data, in real time, and learn from customer behaviour means they can refine this process to the nth degree. According to research group Forrester, AI will be one of the 15 fintech technologies to watch over the next four years.