AI and Email: A Match Made in Heaven?

Contemplating where to employ artificial intelligence? Email may be the right choice, because it can add a lot of value to messages--whether or not you're going all in. Even AI that helps decide the subject line can really stand out. Your association probably already uses basic email tactics, such as A/B testing of subject lines and send time. While Practical Ecommerce's Carolyn Nye said AI can help tweak these processes in an intelligent way, it isn't a full replacement for a human being.