What is AI? A New Buyer's Journey Introduction

For the buyer of sales technology, you can sometimes be overwhelmed by the term, Artificial Intelligence. Like any buzzword, it's attached to all the latest platforms and products trying to entice buyers, into purchasing a new Sales Technology. The reality, however, is that there is just as much hype as there is confusion around exactly what Artificial Intelligence is. For those who purchased a few solutions, I'm sure you have largely ignored any sales person who touts an A.I. option, possibly placing it in a category where all the other buzzwords go. But it seems this time, maybe this isn't a buzzword, and maybe we should be paying attention.