Machine Learning set to change dynamics of Indian E-commerce market

It is no brainer that the e-commerce market has transformed the Indian market like never before. Thanks to factors like rising smartphone penetration, the launch of 4G network, and increasing consumer wealth, analytics-driven customer engagement, and digital payment, the e-commerce sector is on an upward trajectory. It is projected that this industry will surpass the US to become the second-largest E-commerce market in the world by 2034. According to the PWC survey, with Internet penetration expected to almost double to 60% by 2022, the nation is arguably the world's most promising Internet economy, with a rapidly increasing'netizen' population. Further owing to improving data affordability, consumption growth, and newer financial products, the e-commerce market is set to grow, be it across e-tail, travel, consumer services or online financial services.