Apple's bold idea for no-code apps built with Siri - hype or hope?

An app that generates a custom to-do list is entirely different from an app for playing a first-person shooter. An app that lets you order a personal taxi or book a hotel room is vastly different from an app that lets you design 3D objects. Many apps are much more than just a pretty interface. Sure, the app has a database of products to choose from, an e-commerce component for managing purchases and billing, and a messaging interface between customers and shoppers. But it also has a vast infrastructure of deals with food outlets that allow it to keep inventory updated and deals that allow its shoppers to roam those outlets' aisles.