Apple acquires artificial intelligence startup Turi for 200m – reports

Apple is said to have acquired Turi, a machine learning and artificial intelligence (AI) startup, based in Seattle, US. The news was confirmed by various unnamed sources who pegged the deal value at around 200m ( 153m; 180.39m). Upon contacting Apple on the same, the California, US headquartered technology giant said, "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," according to GeekWire, an American technology news website. GeekWire said this was a standard comment Apple was known to give after making such acquisitions. It added that the deal reflected Apple's efforts to increase its presence in the Seattle region, where it has been building an engineering presence for the past two years.