A Japanese startup created a 55-question test that uses AI to pinpoint exactly what makes employees tick, and companies are paying thousands to use it

If you've ever led a team at work before, you know how hard it can be to keep people motivated. But one Japanese startup is using technology to make that easier than ever. The Tokyo-based company Attuned offers what it calls "predictive HR analytics" to help companies understand what makes each of their employees tick. And companies in Japan are paying thousands of dollars for the chance to get a better read on their workers. It's a simple process: When a company signs on with Attuned, its employees take a 55-question online test in which they're presented with pairs of statements, such as "Planning my day in advance gives me a sense of security," and "I prefer to be able to decide which task to focus on at any given time."