Snap unveils 1,995 smart glasses after previous flops

Snapchat's parent company has announced it is releasing new smart glasses, a decade after its original pair lost the company tens of millions of dollars . The new augmented reality (AR) glasses, called Specs, will allow users to see digital elements overlaid onto the world. They will cost £1,995 in the UK and $2,195 in the US when shipping begins this autumn. That makes them cheaper than Apple's Vision Pro mixed-reality headset and its $3,499 starting price, but far more than Meta's smart glasses, which start at $224. Evan Spiegel, co-founder and chief executive of Snap Inc, said the glasses marked the beginning of a new era in computing.