Harry Lang: AI can't replace the counter-intuitive thinking behind great creativity - Marketing Week

The recent Winter Olympics in Pyeongchang was a marvel of human endeavour. Years of hurt, training and willpower culminating in all-too-brief moments of blood, sweat and tears. From the early morning anticipation as the curlers exchanged ends, stones and'the hammer', to sense-defying spins over the half-pipe, what was on display was nothing short of miraculous. If an exploratory alien species had happened to pass over South Korea to witness the Czech Ester Ledecká taking unprecedented golds in both the super-G ski and snowboard giant slalom events, we would no doubt have gone up several points in their estimation – and likely made them reassess their pending invasion plans. Ledecká's was not the only world-first at this year's Games.