Yell's top 6 financial marketing trends for 2019 - Yell Creative

It's that time of year again…Time to take stock of an incredible year for the financial services industry (not all of it good, sadly) and look forward to the trends we see impacting finance marketers in 2019. Last year we predicted the New Payments Platform (NPP) rollout, expanded fintech regulation sandbox, and widespread adoption of blockchain as the biggest trends of the year. While they may not have been the biggest stories (Royal Commission, anyone?), they continued to move the Australian finance industry forward and saw technology increasingly used to meet customer needs. Xinja, Volt, 86400 and Up, are all at various stages of gaining a banking license and launching offers, which they claim will offer alternative ways to bank for Australians. Exactly what that means is yet to be revealed.