Artificial intelligence: how it's transforming financial services today

For many firms transforming business operations via technology means improving how they interact with -- and meet -- customer needs. In fact, customer experience represents the single best opportunity financial services firms have to deliver on their priorities, according to a survey by Econsultancy. What's more, 45% of respondents indicated that making the customer experience as personalised and relevant as possible is their key focus. CEOs around the world are not asking if digital disruption will occur, but instead, what it means for their business. So the questioned asked in this article, is how can financial institutions leverage digital transformation to advance their competitive position, strengthen customer engagement and improve performance?