How Machine Learning Is Changing The Digital Landscape

Marketing today is a labour intensive task. It requires marketers to dig through large volumes of data – most of which doesn't really help them make impactful business decisions in the long run. According to EMC, the digital universe is all set to grow by a factor of 300, from 130 exabytes to 40,000 exabytes by 2020. But the truth is that the human kind can only retain upto 1m gigabytes of memory. While there are those who believe'data is everything', the truth is that what you learn from the data and what you do with it, is what actually matters.