Why Machine Learning Offers New Frontiers to Marketers - insideBIGDATA

If someone asked you what professional problem you're addressing at the current time, you'd be able to offer a short overview of the project and why you've taken it on. That explanation, and the reasons behind it, are sure to be sound and strong. Ask yourself instead a different question: Assuming anything was possible technologically, what problems would you be working on today? Chances are, that's what you should be worrying about. Machine-learning technology turns that exploratory intellectual exercise into an actionable reality.