Taco Bell releases Slack-based TacoBot that takes food orders

Deutsch's senior VP and creative technology director, Martin Legowiecki, told Marketing Land, "We are at a point of switching up how we use computers. It used to be we had to talk like computers." With chatbots marketers can use computers to "talk" with consumers, not just the other way around. Of course in creating a chatbot, marketers must craft elaborate decision trees on how the automated communication responds to various interactions. For example, when the TacoBot takes order, if you tell the you happen to be drunk, it automatically adds water to your order -- and humor into the chatbot ordering process.