Applying human intelligence to AI - Banking Exchange

In mining terms, banks sit on the Mother Lode of data, with multiple kinds of "ore" to be refined. For example, there are the huge amounts of raw data in the background of customer relationships with their banks--account balances and history and more. But there are also behavioral and transactional data that define customers. For example, when and where you use Uber, and how often, can tell multiple stories. The trick is sifting out the nuggets from the noise, according to Eran Livneh, vice-president, marketing, for Personetics.